The essential course for anyone using digital data to make meaningful business and intelligence assessments.

The 21st century business landscape is all about speed, networks and the ability to understand complexity. It is is results oriented, built upon benchmarking, setting goals and data-driven problem solving. Industry sectors as diverse as weather forecasting to politics have realised the business benefits of using data to predict future trends and inform business decisions.

Of the companies that draw in more than $1 billion in revenue, data analysis initiatives and skills were rated as essential for business growth, but the skills needed to analyse all of those data are in short supply.

International organisations today demand that digital professionals have a firm understanding on the basics of data analysis, not a slight understanding of different areas. In today’s business climate, digital professionals are expected to have fluency in data and analytics. This proficiency can be demonstrated in many ways, such as statistical tools, metrics, data analysis or market research insights. Professionals with experience in Google Analytics, email marketing and website testing tools rank higher when it comes to bringing value to their organisation.

The need for professionals that understand how to use data to drive business decisions is growing, not fading.

It has never been easier for businesses to access great volumes of valuable, detailed data – and never harder to digest it. Semantica Research provides professionals with the latest open source tools for finding, cleaning, cutting and communicating data. They leave with actionable data skills to implement in their next project.

We teach the following critical competencies:

  • Sentiment analysis: using code to interpret emotion from data. Understand what your audience and customers are thinking
  • Visualising Data: How the design and psychology behind data visualisation can influence audiences
  • Text mining: Mine text to gain greater insights on customers and audiences
  • Presentation Skills: Learn how to communicate your data visualisations and insights to a demanding audience
  • Predicting the future: how predictive modelling helps you to model what might happen
  • Data strategy: understand how data helps get the best from your audience and your organisation
  • Big Data: what is big data and how is it shaping the business landscape?
  • Social data: How can social conversations be leveraged to gain insights for your organisation
  • Safety and Security Online: Learn how to be safe online and minimise personal risk while conducting online research and investigations
  • The Deep Web & covert social networks
  • International social media intelligence

Our mission is to help you be the best professional you can be by developing the following skills:

  • Creative mindset: Simple analytics aren’t enough. We teach you how to be a data-driven problem solver. Learn how to creatively analyse and communicate your insights to generate real business value
  • First class technical skills: Learn how to use the latest tools and techniques to extract insight from data sets and social media

Professionally relevant

Our workshops guarantee measurable outcomes. Our curricula are designed around the highest academic and professional standards. We draw on the experience of the world’s foremost practitioners and use real-world case studies and simulations to help students retain the lessons learned and apply them in the workplace.

Cost Effective

The Business of IA workshop is designed around the needs of today’s digital professional and is as affordable as possible. They have been competitively priced to help organisations and individuals develop this critical 21st century skillset.

Access to a professional network of world-class companies

We are committed to enhancing the professional prospects of our students and during our courses, we place them in contact with proven executives from world-class companies to provide immediate feedback and become connected to influencers that will enhance their career prospects.

Instructors & Coaches

Dr. Lawrence Ampofo

The MD of Semantica Research, Lawrence is a thought leader in the area of digital technology and its impact on the international system. With over ten years of experience in international affairs, data analysis and social media, Dr. Ampofo has led workshops for numerous FTSE 100 and Fortune 500 companies, national governments and supranational agencies. Dr. Ampofo holds a Ph.D. from the University of London in International Relations and Politics which focused on the use of social data to understand online extremism.

Dr. Ampofo has also taught courses at undergraduate and postgraduate level on business intelligence, digital business management, International Relations and data science.

Who is this for?

  • Journalists
  • Marketers
  • Communications Strategists
  • Chief information officers
  • Researchers, Analysts and Desk Officers
  • Content Strategists,
  • Heads of Digital,
  • Chief Creative Officer,
  • Chief Marketing Officer,
  • Head of Strategic Communications

Course Requirements: Participants are required to bring a laptop with them on the day. The other course materials will be provided.

Course Hours: The workshop will run from 09:00 to 17:00 including a one-hour lunch break and two half an hour coffee breaks

Location: The course takes place in London

Language: The language of instruction in addition to the course materials will be in English

Networking Lunch

Since one of the most important aspects of learning is being able to discuss our ideas and relate them to real-world business, there will be a fabulouscomplimentary private networking lunch after the workshop.