#15 Social Intelligence and Consumer Behaviour with Dr. Jillian Ney

In this episode, we talk with Dr. Jillian Ney. As the UK’s first doctor of social media, Jillian brings together the disciplines of social data analysis with behavioural science to help marketers rely less on hunches, and more on developing metrics to give insight on unconscious consumer behaviour. You should listen to this show if you want to understand how social data can uncover deep insights to consumer behaviour, how machine learning and AI will revolutionise approaches to consumer intelligence, and how social data can help to improve products and business challenges.

What You Will Learn In This Episode

  • Why social intelligence loses credibility in some people’s eyes and how to restore it
  • Which companies are leading the way in social intelligence
  • What the future holds for social media intelligence

Resources Mentioned In The Show

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Managing Director at Semantica Research
Lawrence Ampofo is a thought leader on the impact of digital technologies on humans and society. Lawrence is a trained political scientist, strategic communications consultant, author, trainer and speaker who focuses on the impact of emerging digital technologies on the geopolitical system and global business.
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